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Brand equity

A collection of 1 post
Brand equity, part 1: Echos from the airport bookshop
Brand equity

Brand equity, part 1: Echos from the airport bookshop

Why has the “60:40 rule” struck such a chord? My series on brand equity kicks off with a look at the popular ideas of the day.
Nov 26, 2019 — 6 min read
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