Digital advertising Shots in the dark: End scenarios for digital ad targeting With increasing regulatory action, are we approaching the end of social media and targeted digital ads as we know them?
People Rainbow Watch Finland 2021 Live marketing and promotion tracking during Pride season: words vs. deeds
Brand equity Brand equity, part 1: Echos from the airport bookshop Why has the “60:40 rule” struck such a chord? My series on brand equity kicks off with a look at the popular ideas of the day.
Measurement End-to-end measurement for marketing communications Cleave the ambiguity from planning, briefing, and reporting with a seamless and consistent approach to measurement.
Project management Fear and loathing in the planning suite What are the monsters holding you back? There are good excuses and bad excuses for holding back on data-driven transformation, and effective strategies for dealing with both.
Digital transformation Featured Humans, not algorithms, make marketing strategic With all the data, tools, and analytics in the world, what makes marketing work as an effort by people to reach other people? An introduction to what I hope to achieve with this blog.
