Brand equity Brand equity, part 1: Echos from the airport bookshop Why has the “60:40 rule” struck such a chord? My series on brand equity kicks off with a look at the popular ideas of the day.
Measurement End-to-end measurement for marketing communications Cleave the ambiguity from planning, briefing, and reporting with a seamless and consistent approach to measurement.
Digital transformation Featured Humans, not algorithms, make marketing strategic With all the data, tools, and analytics in the world, what makes marketing work as an effort by people to reach other people? An introduction to what I hope to achieve with this blog.
