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Measurement

A collection of 3 posts
Brand equity, part 1: Echos from the airport bookshop
Brand equity

Brand equity, part 1: Echos from the airport bookshop

Why has the “60:40 rule” struck such a chord? My series on brand equity kicks off with a look at the popular ideas of the day.
Nov 26, 2019 — 6 min read
End-to-end measurement for marketing communications
Measurement

End-to-end measurement for marketing communications

Cleave the ambiguity from planning, briefing, and reporting with a seamless and consistent approach to measurement.
Oct 18, 2019 — 7 min read
Humans, not algorithms, make marketing strategic
Digital transformation Featured

Humans, not algorithms, make marketing strategic

With all the data, tools, and analytics in the world, what makes marketing work as an effort by people to reach other people? An introduction to what I hope to achieve with this blog.
Sep 18, 2019 — 2 min read
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